Kat Friis is an Emmy Award winning producer with 20 + years experience working in the marketing and advertising industry across all product segments for many leading global advertisers. An integrated producer and partner with a copywriting background, she approaches each production challenge with creative oriented solutions. Kat has been a consistent part of the advertising community and has built many key relationships with global production partners that are crucial for any agency or brand’s production capabilities. 

Kat has managed and produced across all verticals including, but not limited to:

*Broadcast * Content * Art Production * Digital * Experiential * Social * UI * UX * Design * Post Production *

Kat started out as an unpaid intern trying to get a gig as a copywriter. The internship led to a creative assistant job where she took every opportunity to pitch work. She sold a campaign to the agency's biggest client - and then got to produce it. It was in that moment that she fell in love with this business and great work and has carried that love with her ever since. There is no such thing as "not my job" because everything is your job. Teamwork is essential to making magic happen.

Kat has gone up through the ranks - but still loves to produce. She finds ways to do things that seem impossible. She does not like to say no. She values and protects the relationships she has built along the way with employers, co-workers and vendor partners - all of whom she also calls friends. Kat loves being part of a place with passion and creativity and working with smart people who love their jobs.

Kat has been part of work recognized by The Emmy Awards, Clio Awards, Cannes Lions, The One Show, ANDY Awards, Webby Awards, Effie Awards, AICP/Next, Communication Arts, London International Awards, Ciclope, The Smartie Awards, D&AD Awards and the Women’s Image Network Awards.

Kat has a BA in Communication Studies from Northeastern University in Boston. She is also a volunteer with the SPCA and a mentor in The Leukemia Society’s TNT program, where she helps participants fundraise and train for triathlons. She loves taking pictures. She tries to live sustainably and regeneratively. She believes in gut health, and co-founded a probiotic beverage company in 2018. Kat's home base is Venice, CA.

Kat is available for freelance production and also does consulting with agencies, production companies and brands on production best practices, script review, concept vetting, new business pitching and sustainable production practices.

Press

FORBES | “20 Memorable Ads From The Past Decade” | December 2019

WHITEHOUSE POST | “Travel Colombia With Kat Friis” | August 2019

MUSE BY CLIO | “Unhinged Talking Fruit Stars in Surprisingly Dark Ads For Stash Tea” | October 2019

MUSE BY CLIO | “This Smashing Effort From DC Celebrates Diversity & Inclusion” | August 2019

THE DRUM | “Brands And Agencies Pay Attention To The Pay Gap On Equal Pay Day” | April 2019

ADAGE | “The Do’s And Don’ts of Internal Production & Post Production Capabilities” | November 2018

USA TODAY | “We Laughed. We Cried. This Is What We Read Most In 2017” | January 2018

SHOOT | “TV Academy Reflect’s on Current Crop of Emmy Nominated Spots” | August 2017

ADWEEK | “And the 2017 Emmy Nominees for Outstanding Commercial Are…” | July 2017

ADWEEK | "Jordan Brand Pays Homage to Russell Westbrook After He Breaks the NBA’s Triple-Double Record" | April 2017

ADWEEK | "R/GA and E*Trade Can Magically Expand Your 2-Dimensional POV" | March 2017

CREATIVITY | "'Freestyle' 2.0: Nike's Rhythmic Spot Starring Kyrie Irving and Questlove Channels Classic Ad" | January 2017

ADWEEK | "Lil Jon Finally Turns Down for Something in R/GA’s NBA Primetime Ad" | January 2017

ADWEEK | "The Ad Council and R/GA’s ‘Love Has No Labels’ Wins the Emmy for Best Commercial" | September 2016

THE DRUM NEWS | 'We Are America' PSA Featuring John Cena Extends Ad Council's 'Love Has No Labels' campaign" | July 2016

MASHABLE | "John Cena Reminds Everyone What the average American Looks Like in Patriotic PSA" | July 2016

ADWEEK | "John Cena Defines Patriotism Brilliantly in This Remarkable Ad for Fourth of July" | July 2016

GOOD MORNING AMERICA | "Wrestling Star John Cena Delivers Patriotic Message in New 'Love Has No Labels' Ad" | July 2016

THE DRUM | "Jet.com’s ‘Careculator’ Uses Facebook Data To Determine How Much You Should Spend on Gifts This Year" | November 2016

ADWEEK | "Kristen Bell and Dax Shepard’s Fridge Is a Love Nest in Samsung’s Adorable Animated Short" | April 2016

ADWEEK | “Did Beats By Dre Just Out-Nike Nike With This Incredible World Cup Ad?” | June 2014